- Ten tourist destinations to discover Brittany
To further improve the tourist attractiveness of Brittany, the Brittany Region has decided to promote ten tourist destinations. More in line with the reality of the tourist economy, these 10 Breton destinations are inspired by the discovery universes of holidaymakers themselves.
Brittany is a well-established destination, but a study by the Regional Observatory of Tourism revealed that tourists distinguish large Breton groups (confirmed or emerging): Gulf of Morbihan, Broceliande, Côtes de granit rose, Saint-Malo, Cornouaille, … The strategy of the regional authority to develop tourism has been based on this reality to draw a new tourist map of Brittany, in partnership with tourism stakeholders.
- The organization of Destination Brocéliande
Destination Broceliande is the first Breton destination to be created. Officially launched in the spring of 2013, it is made up of 89 municipalities on two departments (Ille-et-Vilaine and Morbihan) grouped into 5 intercommunities: Brocéliande Community, Montfort Community, Community of Municipalities of St-Méen-Montauban, Oust to Brocéliande Community and Ploërmel Community. It has 154,657 inhabitants and includes more than 700 tourism professionals.
With the creation of a mixed syndicate on December 5, 2019, the 5 communities of communes are now at the helm of the destination supported by a team of 4 people. In collaboration with the 5 tourist offices of the territory, the team works on three main topics: the tourism development, the communication and marketing, and the commercialization.